California Features

Features

May 2008

The Challenges of Marketing to Children and Men

It’s easy to market to only a single, high-demand sector of the population.

Community Reaches Out to Beleaguered Stylist

Have you ever had that desperate feeling of being completely out of your depth with no life vest?

How to Incorporate Multiculturalism Successfully into Your Salon

Almost any salon can benefit by enhancing its outreach to various cultures. It may seem scary, but doing so doesn’t have to be difficult..

The Information Age Means Big Business for Salons and Spas

The Information Age, defined largely by the internet: that mind boggling intra-global connection and vast repository of the collective knowledge of the entire planet, is upon us.

Kyle Mathis Hairdressing Opens in Santa Monica

Located just steps from the Pacific Ocean and the Third Street Promenade; the new salon provides quality hairstyling and a soothing experience.

Men Welcome! Growing your Male Clientele List

Men and women are different.While that statement isn’t very original, it is an important factor to consider when building your male client business.

Parsons and Storey Announced as Lifetime Achievement and Hall of Leaders Honorees

The Lifetime Achievement Award winner, Hall of Leaders inductee and winners in twelve categories will all be honored at a gala evening filled with artistic spirit and visual collections.

Summer Show Preview

A preview of shows in your area for this summer.

The Haircolor Dualist User - How to Turn Her Into a Loyal Salon Client - Part Three of Three

Salons traditionally have held a negative attitude toward the home haircolor market, believing it takes business away from them.

The Power to Elevate Yourself to Achieve Unusual Success

Our previous articles stated that to live a high performance life we need awareness and responsibility. We must then do what is “right,” take the proper actions for success then live these actions.

The State of the Beauty Industry

Professional Consultants and Resources, a salon industry strategic consulting company and data source has just completed their 2007 Professional Salon Industry Hair Care Study.

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